Pictures can make or break a blog. This is especially true for beauty or fashion blogs, where high-quality pictures are sometimes more useful than loads and loads words. Because this type of blogging is by nature so picture heavy, we should all take advantage of this platform and keep our audience captivated with really great pictures.
Now, I’m not a photo expert but I think I’ve developed a good eye that can separate the good pictures from the bad. Here are a few tips I have for you on how to take those good pictures. Although this list is in no particular order, #1 and #7 are particularly important!
1. Lighting is Your Friend
Poor lighting can ruin an otherwise great photo. Dim lighting can make photos blurry and flat. It’s the reason why I, personally, only take blog photos early in the morning when the sun is shining through my window at just the right time. I admit it’s a bit nit-picky but totally worth it. And don’t think you can fix dim lighting with the flash feature – flash is not your friend. It shouldn’t be used in place of natural lighting.
2. High Angles
If you want to take photos of multiple objects that are laid out on a flat surface (like the assortment I used in the above photo), take the photo at a high angle so everything is in view. I stood on a chair to take that photo (I’ve even seen people stand on chairs in restaurants to take pictures of their food). From this angle, you get a better view of how everything is laid out and can adjust accordingly. Make sure everything is framed nicely within the photo and spaced evenly apart.
3. Use Close Ups
When taking pictures of makeup, food, or small details on outfits, make sure you zoom in on what you want to show. Every photo should have a focus, so make sure you get up close and make it stand out. Yes, you should physically place your camera lens close to the object because simply “zooming” in can cause blurriness.
Unclutter your close-up photos of makeup by grouping your objects together by type or color. In the photo above notice how I placed the three Wet n Wild lipsticks together in a row. This type of coordination helps to bring harmony to photos and make them look more clean and polished.
5. Eliminate Distractions
Extra white space, an unclean surface, or unnecessary props can all add distractions to photos. Keep your photos tight, centered and focused. Feel free to use an editing software and clean up any dirt marks that make your photos look less than flattering.
6. Keep Background Boring
I notice this a lot from some fashion bloggers who take photos of their outfits in their bedrooms – you see their outfit, but also the pile of books, the hair curlers, or messy desk in the background. Keep your background as simple and clutter-free as possible to keep the focus of the photo front and center. If needed, you may even be able to blur out your backgrounds using an editing software.
7. Don’t Overdo Filters
The best photos should look unfiltered. Of course, many bloggers use Photoshop or some kind of editing to enhance their photos, but those edits shouldn’t be so noticeable that they look fake or take away your focus. It’s okay to touch-up, but no amount of filtering will fix a bad photo. But if you follow all of these steps, you shouldn’t have to edit too much anyway! 🙂
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