Urban Decay Electric Palette Dupe

So I made quite a beautiful discovery the other day. You can compare this discovery to Columbus stumbling on the New World (seriously, go ahead). But what I found is more important than three millions of acres of dirt and grass. You guys, I found the dupe to the Urban Decay Electric Eyeshadow Palette.

I can’t tell you how many times I had to physically restrain myself from purchasing that insanely gorgeous but unreasonably expensive palette. It costs $49 and is so freaking pretty that I considered freezing my entire wallet in a block of ice to keep myself from making any impulsive purchases. I just could never justify that price for palette that I would only use once in a blue moon. Unfortunately I don’t wear neon eyeshadow as much as I should.

Well, my prayers have been answered.

The rue 21 Electric Eye Palette is pretty much an exact dupe for the Urban Decay Electric Palette. Yes, rue 21, the affordable teen clothing store. Yes, rue 21 apparently sells makeup. Yes, I would normally avoid from buying makeup from a fast fashion store but this palette is surprisingly awesome, and it only costs $6.99!

Rue 21 Electric Eye Palette

It’s actually kind of ridiculous how crazy similar this is to the UD palette. For one, rue 21 literally named their knockoff UD Electric Palette the Electric Eye palette. That’s not a subtle nudge or wink. The layout of this palette is also nearly identical to UD palette. The colors are all in the same place, but rue 21 threw in a random matte pink and light purple color just so they didn’t appear too similar. So this palette has two more colors and costs 1000000% less (not actual math) than the real Electric Palette. I was pretty much sold the moment I saw it.

Unfortunately I can’t truly compare the quality of these two palettes since I only own one of them, but it really doesn’t get better than this. I was pleasantly shocked at the pigmentation and lasting power of this $6 eyeshadow palette. I created a fun pink and purple look to test these out. I wore these shadows on top of my Wet n Wild Fergie eyeshadow primer and it lasted. All. Day.


I first covered my entire eyelid with the matte neon pink color to use as a base. I had to build up a couple of layers of color to get the pigmentation I desired. But it’s worth the effort, and once the color builds up it looks very nice. I smudged that pink eyeshadow underneath my eye to even out the look.

I then worked the dark purple and dark blue colors alternatively into my crease, and slowly blended the purple onto the center of my lid. For fun, I used my finger to add a pop of glitter into the middle of my lid. That off-white color in the top left corner of the palette is pretty much just glitter – it’s so transparent that I don’t think it’s possible to use as eyeshadow.

Overall, if I had a rating system I would give this palette a solid 4/5. The pigmentation is not that great at first, but I love how these colors last all day, are easy to blend, and don’t crease. There is a bit of fallout though, so I would recommend doing your eyeshadow before the rest of your makeup.

If you have been longing for the UD Electric Eye Palette as much as I have and live near a rue 21, pick up this palette instead. I may have to check out Forever 21 and H&M makeup now too after making this discovery.

As always, thanks for reading! Stay beautiful ~


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  1. April 12, 2015 / 9:51 am

    That is so awesome! I have been admiring the UD one but this one looks great and is much cheaper! lol. I think the eye look that you created looks gorgeous! 🙂 <3 xo

    • April 12, 2015 / 1:57 pm

      Thanks so much! I also wanted the UD palette soooo badly but this is a great alternative 🙂

  2. April 12, 2015 / 12:07 pm

    That’s awesome! I love the colors in the Electric palette, but it’s too much for me to spend on something I would only use on the odd weekend. This seems like a great dupe

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